October 30, 2008

Nonprofit Mailing Change

The U. S. Postal Service (USPS) will soon require nonprofit organizations to update their mailing lists as a condition for keeping their discount rate for service. Effective November 23, 2008, addresses on all pieces must be updated within 95 days before mailing through a USPS-approved address update method in order to qualify for the discount for nonprofit mailers. Nonprofit organizations may wish to consider the use of an enhancement service to get change-of-address updates so they may continue receiving the discounted nonprofit mail rate. Other advantages of keeping an up-to-date mailing list include an estimated cost savings of between 7% and 10% on mailings for most organizations each time they send a mailing plus help in maintaining key membership revenue.